Remeha develops new brand identity

boilers, Remeha, space heating

Remeha has developed a new brand identity as part of its ongoing investment into the commercial heating market. Recent research carried out by the company confirmed its position as an established, solid brand with a reputation for supplying high-quality, good-value, reliable products. Consultants, specifiers and contractors all viewed it as best in class for performance, efficiency and engineering quality.

Remeha’s objective was to ensure that its branding and identity fully reflect its market-leading, premium standing in a very competitive market.

In line with the research, the new branding mirrors Remeha’s reputation for high performance, efficiency and best-in-class engineering quality.

The logo has been revamped and modernised, and all marketing and technical literature has been thoroughly refreshed — from content to design

The bold and distinctive new colour palette reinforces the identity and strength of the brand, which is summarised in the new strapline — Engineering efficiency since 1935.

Sales director James Porter said, ‘We wanted to create a new brand identity that resonated with our target audience — which includes M&E consultants and specifiers and their clients and contractors — and which reflected our leading position in the commercial heating market.

‘It is important for us that our brand identity reflects what we stand for — innovation, quality, performance, efficiency and reliability. The logo has evolved into a more modern, dynamic design. Customers will start to see that our sales and marketing collateral, from our literature to our advertising, has a distinct, striking look that dovetails with our brand identity.

For more information on this story, click here: September 2016, 105
Related links:
Related articles:



modbs tv logo

Commercial landlords face MEES compliance crunch

Two-thirds of UK commercial real estate (CRE) owners admit they are “not fully compliant” with energy efficiency regulations, according to new research from smart buildings specialist LMG. 

Recognising outstanding achievements at CIBSE Building Performance Awards 2025

The Park Plaza Westminster Bridge in London came alive on 27th February 2025 for the prestigious CIBSE Building Performance Awards.